SmartEnds was founded in Ghent in 2017 with a simple belief — that knowing what is in a container should not require a manual check. Nine years later, 120,000+ sensors and cameras are telling the world exactly that.
Every day, thousands of collection trucks drive routes that were designed years ago — stopping at bins that are empty, missing ones that are overflowing, and hauling loads that were never properly sorted. The problem is not logistics. The problem is visibility.
SmartEnds OS gives operators real-time intelligence across every container they manage — whether that is a public bin in Westminster, a cooking oil tank in a Belgian restaurant, or a flood sensor protecting a Saudi Arabian community. One platform. One source of truth. No more blind spots.
Noman founded SmartEnds in Ghent in 2017 after identifying that waste and logistics operators were flying blind — scheduling collection by calendar, not by data. He has led the company from its first BrighterBins sensor to a three-vertical platform trusted by some of the largest waste operators in Europe and the Middle East.
Imdad oversees operations, customer delivery, and partner relationships across all SmartEnds markets. His focus is on ensuring that every deployment — from a pilot of 50 sensors to a national rollout of thousands — delivers the outcomes customers expect.
Recognised as one of the fastest-growing technology companies across Europe, the Middle East, and Africa.
Ranked in the top 10 smart waste management companies globally by Berg Insight, the leading IoT analyst firm.
Not a startup chasing a trend. Nearly a decade of deployments, iteration, and hard-won customer trust.
All customer data stays in the EU. GDPR compliant by design. Enterprise security standards across the full stack.
Every year has added a new vertical, a new region, or a new product capability. Growth built on deployments — not decks.
SmartEnds BV is founded in Ghent, Belgium. The first BrighterBins sensors go into the ground — focused on solving bin overflow for municipalities.
Edinburgh Council and Wolverhampton Council deploy BrighterBins at scale. Early data proves the 30–35% cost reduction model.
SmartEnds launches VisnLine — AI vision cameras for contamination detection, waste classification, and liquid container monitoring. 98% detection accuracy achieved.
Quatra deploys 9,000 sensors across used and fresh cooking oil supply chains across Europe. The liquid and commodity vertical is born.
SmartEnds is recognised by Deloitte as one of the fastest-growing technology companies in EMEA. Berg Insight ranks SmartEnds in the Global Top 10 for smart waste.
SUEZ France brings SmartEnds to over 25,000 sensors in a multi-year partnership. Dubai office opens. Smart infrastructure vertical launches.
Westminster City Council and Veolia commit to 1,000 sensors in central London. Google Singapore goes live. 120,000+ sensors deployed across 40+ countries.
SmartEnds repositions as a full three-vertical intelligence platform. One OS for waste, liquid supply chains, and smart infrastructure.
Engineering, product, and commercial operations. Founded here in 2017.
+32 487 59 51 22Regional hub for Middle East, Africa, and South Asia partnerships and deployments.
+971 56 808 8076Book a 30-minute demo and see SmartEnds OS running on real deployment data — not a slideshow.
